Spotify Talks: Beyond the Cookie August 30 2017

Consumers are streaming more music during more moments of the day than ever before. An unprecedented volume of streaming data, coupled with moment-based listening habits, means brands now have the opportunity to reach individuals based on their unique behaviours - such as mood, mindset, tastes and values - not simply basic demographic information like age, gender and location. Join us for a conversation with [INSERT] about moving beyond ‘the cookie’ and leveraging individualised user data to reach real humans - people with the ability to buy a product or service - instead of leveraging proxies for marketing results. Our panel of experts share insights into why intimately understanding the person ‘behind the device’ is essential to success, and the technology they use to make reaching those people a reality.